Paid Digital Advertising Lead

remote
Winnipeg, Manitoba, Canada .
full-time . August 6, 2025

Description

Introduction

We’re looking for an analytical, independent, and enthusiastic person to join our team in Edmonton, Calgary, Vancouver, Winnipeg, Saskatoon, Victoria, Montreal, or Toronto! As a Lead – Audience & Optimization, you’ll be the go-to for campaign set-up using LoKnow’s tech and other industry-leading advertising channels and platforms. Reporting to the Supervisor – Audience & Optimization, this is an exciting opportunity to learn and use leading technology in the digital advertising space.

Company

We’re LoKnow - an advertising-tech and data company that helps brands deliver their message to the right audience, in the right place, at the right time. With seven offices across Canada, we help clients, both in Canada and internationally, experience the extraordinary benefits of digital advertising technology. Our Vision is for everyone to access, benefit from, and love the vast world of digital advertising.

Diversity

We celebrate diversity on our team of Knowers; our differences are acknowledged, appreciated and respected. All qualified applicants will be considered for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, disability status, or other considerations. Please let us know if you require any specific accommodations during the application process.

Hybrid Work

LoKnow uses a hybrid model, where you are able to work from home, the office, or a combination of both. We actively encourage our team to be empowered and autonomous when choosing a work environment conducive to their own individual performance. All employees must be able to travel to a LoKnow office as necessary at their own expense.

POSITION OVERVIEW

Responsibilities

Sets up, monitors and optimizes advertising campaigns using our internal DSP, Google Marketing Platform, Google Ads, and Facebook
Books, tracks and adjusts campaign budgets and expenses using project management software
Analyzes data across multiple platforms to develop campaign strategies
Develops real-time reporting dashboards as well as status updates based on client requests
Assists in training technical skills for Audience & Optimization department
Monitors new industry trends and integrates them with our services
Works with remote teams across Canada
Provides general support and works closely with senior Audience & Optimization staff to support large-scale projects

Qualifications

Our ideal candidate has the following qualifications, but for the right candidate, we are willing to create a development plan to help you bridge between your existing and required skills.

3-5 years of digital advertising experience
Demonstrable experience using Google Ads, Facebook Business Manager, GMP (DV360, CM360) and other DSP’s such as The Trade Desk or other
A degree, diploma, or certificate in marketing or digital advertising
Experience with project management software an asset

What We Offer

Compensation ranging from $53,000 – $68,000
Unlimited Vacation (up to 4 weeks at a time)
Work from Anywhere (up to 4 weeks at a time)
Employee share ownership plan opportunities
Access to our excellent health and dental plan
Access to the company profit sharing program
Access to company matching RRSP after one year
Flexible work environment

To Apply

Please submit your resume and a cover letter addressed to Haley Truong. In your cover letter, tell us about why you want to work with us!

Compensation

$53,000.00 - $68,000.00 per year

Know someone who would be a perfect fit? Let them know!