Know Company Careers
Paid Social Specialist (Audience & Optimization)
hybrid
Winnipeg, Manitoba, Canada .
full-time . May 1, 2025
Winnipeg, Manitoba, Canada .
full-time . May 1, 2025
Description
INTRODUCTION
The Paid Social Specialist – Audience & Optimization will focus on developing and executing paid social media advertising campaigns for LoKnow’s clients across a wide variety of platforms. This role specifically focuses on paid media, requiring deep expertise in campaign setup, optimization, and audience targeting within platforms such as Meta (Facebook/Instagram), LinkedIn, Reddit, Snapchat, TikTok, and Pinterest. Reporting to the Manager – Audience & Optimization, the Paid Social Specialist will support cross-functional teams with strategic input and technical execution, and contribute to LoKnow’s internal knowledge base.
Company
LoKnow, empowered by Know Company, is an advertising-tech and data company that helps brands deliver their message to the right audience, in the right place, at the right time. With offices across Canada, we help clients, both in Canada and internationally, experience the extraordinary benefits of digital advertising technology. Our Vision is for everyone to access, benefit from, and love the vast world of digital advertising.
Diversity
We celebrate diversity on our team of Knowers; our differences are acknowledged, appreciated and respected. All qualified applicants will be considered for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, disability status, or other considerations. Please let us know if you require any specific accommodations during the application process.
Hybrid Work
Know Company uses a hybrid model, where you are able to work from home, the office, or a combination of both. We actively encourage our team to be empowered and autonomous when choosing a work environment conducive to their own individual performance. All employees must be able to travel to a Know Company office as necessary at their own expense.
POSITION OVERVIEW
RESPONSIBILITIES
- Plans, builds, optimizes, and reports on paid social media advertising campaigns across Meta (Facebook/Instagram), LinkedIn, Reddit, Snapchat, TikTok, Pinterest, and other relevant platforms
- Collaborates with Client Success to support campaign strategy and ensure alignment with client goals
- Provides data-driven recommendations and strategic insights on audience targeting, creative testing, and bidding strategies
- Contributes to LoKnow’s best practices and training documentation related to paid social advertising
- Troubleshoots campaign delivery and platform-related issues, escalating to vendors or leadership as necessary
- Meets with social media vendors to stay up to date on new product offerings and creative best practices
- Participates in client meetings to represent the A&O department’s expertise
- Other duties as required
QUALIFICATIONS
Our ideal candidate has the following qualifications, but for the right candidate, we are willing to create a development plan to help you bridge between your existing and required skills.
- 2–4 years of experience managing paid social advertising campaigns
- Proficiency in Meta Ads Manager and experience with additional platforms such as LinkedIn Ads, Reddit Ads, Snapchat Ads, TikTok Ads, and Pinterest Ads
- Understanding of social media bidding strategies, attribution models, and audience targeting techniques and the differences between each tool
- A degree, diploma, or certificate in marketing or digital advertising
- Strong written and verbal communication skills, coupled with critical thinking and independent research abilities.
- Demonstrates effective time management skills and a strong attention to detail.
- Experience with project management tools, Google Drive and Slack is an asset
WHAT WE OFFER
- Compensation ranging from $57,000 – $75,000
- Employee share ownership plan opportunities
- Access to the company profit sharing program
- Access to company matching RRSP after one year
- Unlimited Vacation (up to 4 weeks at a time)
- Work from Anywhere (up to 4 weeks at a time)
- Access to our excellent health and dental plan
- Flexible work environment
TO APPLY
Please submit your resume and a cover letter addressed to Haley Truong. In your cover letter, tell us about why you want to work with us!
Please note: Our People & Culture team is currently based in Canada, and will be calling from a Canadian number. Candidates can expect our team to reach out by email first, from a ‘knowcompany.com’ email address before reaching out by phone call. We will only reach out to candidates who have submitted an application for a position.
APPLICATION DEADLINE: May 15, 2025
Compensation
$57,000.00 - $75,000.00 per year